The Bulls during Jordan’s tenure faced off against the Knicks 5 times in the playoffs-Chicago won all 5 of those matchups. He crushed the championship aspirations of the Patrick Ewing era Knickerbockers many times. Jordan was notoriously motivated when it came time to play the New York Knicks. The tone, aesthetic and feel of those ads was movie quality and that high level of production added to the value of the Air Jordan line.ĭespite being a hardcore Knicks fanatic-Lee still supported Michael Jordan. Obviously they featured one of its main characters, but those adverts were also filmed in black and white like the film. The commercials featuring Mars adopted much of the style and look of She’s Gotta Have It. The ad was for the Air Jordan III and to this day it’s hard to see that shoe and not instantly associate it to the Blackmon persona. The first Jordan commercial featuring Blackmon debuted in 1988. The charisma of Spike Lee and the devotion he had to Michael Jordan made him an easy choice for Nike to partner with for a marketing campaign. Blackmon had a love for Michael Jordan and Air Jordan’s in the film. He wrote and directed, and also appeared in, the movie as Mars Blackmon. The Mars Blackmon character first appeared in 1986’s She’s Gotta Have It. They showed a different side of the competitor that was a departure from his aggressive demeanor on the court. The humor displayed in the numerous spots featuring both Lee and Jordan allowed the public to relate to MJ. They were humorous but at the same time created with respect for the product. The commercials that featured Lee’s Mars Blackmon character and Michael Jordan didn’t take themselves too seriously. The marketing for the sneakers was unlike anything the public had seen prior. The product and the endorser were all top of the line when it came to the Jordan Brand. The Jordan designs are so timeless that young people today still wear and value them. Nike stepped up to the challenging task of crafting a stylish sneaker that was worthy of basketball royalty. His talent on the court helped to make his signature line of basketball shoes a marvel. Jordan captivated basketball fans everywhere with his aerial exploits. When Michael Jordan burst on to the professional basketball scene in 1984, he was an instant sensation. His passion and proximity to the court has allowed for more than a few trash-talking confrontations with players-including a legendary one with Reggie Miller during the 1994 playoffs. He is a mainstay at Madison Square Garden with his courtside seats. The filmmaking icon is widely known as a huge sports fan-especially of his cherished New York Knicks. Films like Do the Right Thing, Jungle Fever and Malcolm X have helped to establish Lee as a singular voice in the world of cinema. Spike, MJ & Mars Blackmonĭirector Spike Lee is easily one of the most influential and iconic filmmakers ever. it would be unfair however to overlook the contributions of Spike Lee to the brand’s enduring legacy. The Air Jordan sneaker’s success is of course primarily due to the brilliance of Michael Jordan and Nike’s product. That phrase, delivered by Spike Lee’s alter ego Mars Blackmon, helped to create a phenomenon. Is it the shoes? It’s gotta be the shoes!
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |